selected work
Google My Ad Center
At Google I/O 2022, we announced the upcoming launch of the first Google product to give consumers choice over their ads: My Ad Center.
Read the launch announcement
Dates: 2021 - 2023
Role: Lead Interaction Designer for the Privacy feature.
Audible Japan Relaunch
Audible recently relaunched in the Japanese market with a new business model and content offering. I led the UX for this 9+ month, cross functional project.
Dates: Nov 2017 - Sept 2018
Role: Lead Designer, UX Manager
English Fluency App Features
I first joined Audible to work on an 'English Fluency App (name redacted for confidentiality) to help ESL speakers improve their English fluency. Combining ebooks and audiobooks, users could listen to native English speakers while following along with highlighted text. This practice was shown to improve listening skills and lead to higher standardized test scores.
In Japan, our test market, professionals are often required to take English proficiency exams to get promoted, and many find speaking and working in English scary and difficult. We wanted to take the fear out of English by enabling the user to practice with content they actually enjoyed consuming. The following features were all designed for this product.
Redesigning the Immersion Reader
The Immersion Reader was the core experience of our app. How could we improve it based on the behavioral data of real users?
Role: One of 2 UX designers working with a visual designer
Smart Quizzes
Our users consistently requested a feature to validate their learning. What tool could we build for users to show them that they were learning?
Role: Lead UX Designer & Product Manager
User Onboarding
How do we help our newest users choose the best content to learn with, and set them up for success?
Role: UX Designer working with a visual designer
User Achievements
How do we help our users build a sense of motivation that keeps them coming back to continue learning, and facilitates a habit of daily use?
Role: UX Designer working with a visual designer
Designing a Product Pivot
How do we adapt our design process and artifacts to help Leadership make strategic decisions about the future of an app?
Role: Lead UX Designer